January 29, 2024

Why Would You Want to Run Competitive Analyses of Keywords?

Why would you want to run competitive analyses of keywords?

A competitive analysis of your rivals helps you understand what they’re doing for SEO, pointing out their strong points and weaknesses so you can make the most of your own SEO plan. It’s a crucial step in ensuring you’re getting the right keywords to bring people to your website, which in turn leads to more sales and a better ranking.

You can perform a competitor keyword analysis using various online tools such as Semrush and Ahrefs. When you conduct a competitor analysis, it’s important to focus on competitors that offer similar products or services to your own. You can also pick out businesses that serve different markets to get a more rounded view of how your competition is positioning themselves.

Once you’ve identified your competitors, it’s time to look at their web pages and search engine optimization (SEO) strategy. You’ll need to consider their domain authority, backlinks, content, and keywords. The key is to find out how they’re attracting their audience and what type of content is performing well.

Your competitor research should also identify the keywords your competitors are targeting on their website, in their PPC ads, and in their social media posts. You’ll then be able to target those same keywords in your own marketing materials, increasing the chances of your ads and content reaching the right people at the right time.

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