February 23, 2024

Why Won't Tiktok Let Me Promote My Video?

Tiktok is a short-form video-sharing platform owned by ByteDance. It hosts user-submitted videos ranging from 3 seconds to 10 minutes in duration. It is a highly popular platform amongst Gen Z and other young audiences. It can be an excellent medium to reach new customers and expand business opportunities. However, many marketers don’t understand how to use this social media tool for their business. Our 2022 Sprout Social report revealed that only 39% of marketers use Tiktok to promote their content.

Using Tiktok Promote can help you drive more views, likes, and comments on your videos. It can also help you increase your website link clicks and overall engagement on the app. To get started, you must have a personal or business Tiktok account and make sure your account is set up correctly. You should also have engaging videos that align with your business goals.

The length of your Tiktok videos can affect how well they perform on the platform. Try to keep your videos shorter than 15 seconds so that viewers can easily watch and engage with them. You can also add a teaser or a reveal at the end of your videos to draw people in and hold their attention.

To create a video for promotion, open the Tiktok app and tap the profile icon in the bottom right corner of the screen. Then, tap Creator Tools or a video to access the Promote feature. Select your video and choose a goal for the promotion (e.g., more views or more website link visits). After you choose a goal, you can select the budget and duration of your campaign. You can also specify a gender, age range, and interests for your target audience. Once you’ve completed your campaign, you can cancel it by tapping the three dots in the upper right-hand corner of the video. Any unused promotional funds will be automatically refunded to your Promote balance for future promotions or withdrawn from your Tiktok account.

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