February 23, 2024

Why Should You Link Your Client's AdWords Account to Google Webmaster Tools?

You have a new client with a single campaign containing a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keyword list?

You're working with a local business that wants to promote its services and products in the Google Search Network. Which best practice should you recommend to help them increase their quality score?

The world of digital marketing is a complex and fast-paced place. As the industry evolves, staying ahead of the curve is essential for delivering results that are both efficient and effective. One often overlooked strategy that is incredibly powerful yet relatively simple to implement is linking your client's AdWords account with their Google Webmaster Tools (GWT) account.

GWT is a free tool that allows website owners and SEO professionals to optimize their sites for Google search. Originally a platform used by the most seasoned and sophisticated of SEO gurus, over time it became clear that the user base for this service was much more expansive than originally thought. To reflect this change, in May 2015, Google rebranded the service to what is now known as Google Search Console.

Getting your client's adwords account linked to their GWT accounts provides an array of valuable data that is not available otherwise. From enhanced keyword insights to better ad performance, the benefits of this simple but highly impactful strategy are tremendous. Let's take a closer look at why you should consider this important step in your digital marketing efforts.

This is Charm SEO

At Charm SEO, we empower businesses to reach their full online potential. Our team of experts specializes in creating tailored digital marketing strategies that drive traffic, enhance brand visibility, and boost conversions. Let us help you navigate the digital landscape with our innovative and results-driven solutions.