February 22, 2024

Why Should Marketers Align With Their App Developer Teams?

With people spending around seven hours a day on their phones and downloading over 25 billion apps in 2023, mobile app development has become one of the most important investments for digital leaders. However, misalignment between marketing and app developer teams can be a significant challenge for companies who want to create successful mobile products.

Marketing teams have their own set of goals that are usually long-term and focused on raising brand awareness, generating more leads, driving organic traffic, and increasing conversion rates. Sales teams, on the other hand, are often focused on short-term metrics such as revenue generation and decreasing customer acquisition cost (CAC). This difference in focus can lead to a clash between marketing and sales objectives. If left unchecked, it can also undermine the effectiveness of both teams in attracting and converting potential customers.

Aligning both teams can make it easier for the marketing team to share and reinforce their messages with salespeople, resulting in an improved customer journey. In addition, it allows the development team to understand the needs of their marketing partners, which can be helpful for addressing any product issues or gaps they may notice while working on an ongoing basis with the app’s end-users.

Keeping both teams aligned requires effective communication and collaboration between all members of the organization, from managers and upper management to those on the frontlines. A tool like Officevibe can help spearhead these efforts by allowing for easy and open communication between employees, regardless of their location. By facilitating goal-setting sessions, one-on-one meetings, and communication through chat tools, a company can ensure that everyone is on the same page when it comes to organizational goals and major objectives.

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