February 23, 2024

Why is My TikTok Algorithm Messed Up?

If you’re seeing the same types of videos on your TikTok For You page over and over, it might be time to reset your algorithm. Until fairly recently, TikTok was quite secretive about how its algorithm works, but it is now a bit more transparent. Here are some of the main factors that determine what shows up on your FYP:

The video’s overall score (video score + likes + comments). How much time you watch it for (watch time). The length of each video. How many times you tap on it or add it to your favorites. The number of tagged friends and followers who have watched it. The popularity of the creator or videos that you like. Which hashtags, sounds and effects are used in the video.

TikTok also looks at which creators you follow and how often you interact with them on the platform. It takes your account settings into consideration, but they play a smaller role than the other factors listed above.

Ultimately, you’re best off just being consistent with your content and following creators that share your interests. That way, you’ll get to see more of the kinds of videos that you enjoy and keep your FYP feed from becoming stale.

If you’re a TikTok creator, try to create videos that are engaging and have a strong hook. The first few seconds of your video are crucial to grabbing viewers’ attention, so make sure the opening is eye-catching and entices them to watch more. Also, be sure to give your video’s thumbnail a clear and unique label so that it stands out in users’ For You pages.

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