February 24, 2024

Why is it a Good Idea to Opt Into Optimized Targeting When Creating a Video?

Video is a powerful tool that can help your brand tell its story and drive conversions. However, if your videos aren’t optimized for web viewing, they can become an obstacle to the user experience rather than a driver of it.

Optimizing your videos for web allows them to be seen by users on any device and at any screen size. It also ensures that your message is conveyed effectively by establishing visual hierarchy and adding text to highlight key points. This way, even if your audience isn’t able to watch your videos with the sound on, they can still understand what you’re saying.

Additionally, videos with closed captions can improve accessibility and further expand your reach. This is particularly important for viewers who may be deaf, hard-of-hearing or just preferring to listen without the audio on.

Lastly, using video to showcase your products and services can increase trust and credibility with your customers. It can provide a level of detail and context that’s difficult to achieve through text or images alone, making it easier for people to understand your offering and make an informed purchasing decision.

In this article, we’ll explore why it is a good idea to opt into optimized targeting when creating your next video and how to do so. This targeting option is available for your display, discovery and video action campaigns (for "leads" or "website traffic" goals). Unlike audience expansion, optimized targeting makes decisions autonomously to find audiences that perform well and stop ads to those who don’t convert.

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