February 22, 2024

Why Does TikTok Change the Color of My Videos?

TikTok has exploded like wildfire, and everyone wants in on the action. But what is it exactly? Is it safe for kids? Is it a good way to connect with friends? Is it worth the hype? And why do my videos look blurry on TikTok?

TikTok is a mobile app where users create 15-60 second videos. The app allows you to add stickers, filters, background music and voiceovers. Users can interact with videos by liking, hearting and commenting. Videos are shown in a feed and can be found by searching keywords or using the app’s algorithms to provide recommendations.

Currently, there are more than 1.5 billion people using the app daily (Singh, 2023). It is available in both English and Chinese language versions and is owned by tech company, ByteDance.

The app’s popularity has caused a number of concerns about safety. With a focus on popular music, videos often contain swearing or sexual lyrics and it can be difficult to limit access for children. In addition, it can be easy for predators to target underage children by using flattery and compliments to gain their trust. (Common Sense Media, 2023)

Many brands use the platform to create entertaining videos that resonate with their audience. Others take a more serious approach by using TikTok to educate their audiences on a particular topic. In doing so, they are able to stand out from their competitors and drive engagement with their audience. Adding text captions to your video can help you amp up your message, highlight key information, or promote specific words or phrases like CTAs.

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