February 23, 2024

Why Does Spotify Play Ads After Every Song?

Spotify is one of the world’s largest music streaming services. The service offers a free version and a premium paid subscription that gives users access to ad-free music. There are also several workarounds that let users get around Spotify ads and listen to songs without interruption. However, many Spotify users are complaining about ads being played after every song. This is a common complaint and it has caused some frustration amongst users.

Despite the fact that Spotify has over 602 million monthly active users as of 2022, 57% of them are on the ad-supported free plan. As such, the company needs to monetize this audience through advertisements in order to stay profitable.

In general, Spotify ads play for between two and three minutes in between songs or podcast episodes. While this isn’t a lot of time, the frequency of Spotify ads can be annoying for users.

While Spotify takes into account a variety of factors when it comes to the frequency of its ads, the most significant factor is the listening habits of its users. Users who listen to a lot of different genres or songs tend to hear more Spotify ads than others.

Other factors that can influence the frequency of Spotify ads include the user’s device, the location where they’re listening to music, and their ad preferences. Spotify will often serve more ads to users who click on certain ads as this shows them that they’re interested in a particular product or service.

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