February 23, 2024

Why Does Snapchat Suggest Filters For Friends?

Filters, stickers, and augmented reality lenses are among Snapchat’s most beloved features. They keep users engaged with the app and offer a fun way to express themselves creatively. Whether you’re wearing dog ears or taking a selfie with a rainbow vomit effect, filters are a fun way to share your unique perspective with the Snapchat community.

The Snapchat team’s desire to keep its users engaged with the app has led to several interesting innovations. For example, the company recently launched filters that automatically apply a contextually relevant border or sticker when you snap something specific, such as a concert ticket or beach towel. The feature is a smart move that will help keep Snapchat users and advertisers engaged with the platform.

Another Snapchat innovation is the way it promotes its filters to users through the app’s social feed. When a friend on your social feed interacts with a filter or AR lens, the Snapchat algorithm will highlight that specific filter next to their name. This will encourage other Snapchat users to use the same filter and will serve as an implicit recommendation without requiring your friends to explicitly promote it.

Snapchat’s privacy policies are strict, and only those you have accepted as your friends can see your content. Even so, it’s possible that your friends might screenshot a Snap and share it on other social media platforms or apps. This would reveal the Snapchat filter used in your photo or video, and could be a violation of the app’s terms of service.

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