January 29, 2024

Why Are My LinkedIn Posts Not Getting Views?

Whether you’re an established business or are looking to grow your digital presence, LinkedIn is one of the most powerful social networks for professionals. However, many people struggle with generating high-volume views on their LinkedIn posts. Whether it’s due to content fatigue or a lack of visibility, it can be frustrating when your posts aren’t getting the views you’ve hoped for. Fortunately, there are ways to increase your LinkedIn post views that can make all the difference.

One of the most important things to remember is that LinkedIn uses an algorithm to decide what content appears on its newsfeeds and prioritise posts. This algorithm is based on a few different factors, including quality and engagement. This means that if your post doesn’t have the right amount of engagement, it won’t appear in people’s newsfeeds.

Another factor that determines whether your LinkedIn post will get views is its relevancy. This is based on both the keywords and hashtags you use as well as the tags of other LinkedIn users in your post. This is why it’s important to research and only include hashtags that are relevant to your niche.

It’s also important to note that LinkedIn prefers posts that link back to LinkedIn rather than 3rd party websites. This helps encourage members to stay on the platform, which is good for its algorithm. This is why it’s often a good idea to promote longer articles as a LinkedIn article rather than on your own website and then link to that article in the comments of your post.

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