When your facebook ads are not delivering, it can be frustrating because you know the money is going to waste. But the good news is that this is usually a very easy problem to solve. In this article, we will go over the five most common reasons why your facebook ads are not delivering and how to fix them.
1. Your Ad is being Reviewed
One of the most common reasons why your facebook ads are not working is because they are being reviewed by Facebook. This means that the ad is being scrutinized to make sure it meets all of Facebook’s ad guidelines. This review process can take up to 24 hours. If your ad does not comply with the guidelines, it will be rejected and you will receive a notification in your ad manager saying that it is being reviewed. You can also request a manual review on the account quality page if you feel that your ad does not violate any guidelines and that the rejection was a mistake.
2. Your Ad Has Reached its Spending Limit
If you’re running a campaign with a budget that has been spent, your facebook ads will stop delivering until you change the current spending limit on the account. You can do this by visiting the settings of your ad account and selecting “Billing and Payment Methods”. From there you will be able to update the current ad budget. Once you’ve changed this, your facebook ads will immediately start delivering again.