January 31, 2024

Who is the Girl in the Better Than Tinder Ad?

The ad features Coi Leray, an American rapper known for her hit song "Matchmaker." The clip sees her lead a group of potential suitors through a speed dating round. The man who earns her final right swipe wins a bed frame, headboard and two chargers — modern hallmarks of male maturity.

Narayan Devanathan, group executive and strategy officer at Dentsu Brand Agencies India, calls the campaign a fresh execution that has a younger, more relatable approach. He says it also has a great choice of music (Mohammad Rafi's Jaan pehchan ho). "This lifts the video to newer heights, which will help it stand out and create interest from people who aren’t on Tinder or don’t know much about it," he adds.

In its first global campaign, Tinder celebrates diversity with a fun and inclusive message. Shot by French hybrid photo-digital artist Pol Kurucz and produced by Early Morning Riot, the ad shows the vibrancy, beauty and endless possibilities that the app offers its millions of users. It reflects how Tinder, along with sister dating apps OkCupid and Bumble, is a gateway to everything from the modern-day hook up to more defined relationships and even marriages.

Tinder's ad is currently running on high-traffic areas in Washington, including Metro stations and the Capital One Arena. The brand is using a new ad format that will let it show video ads to users over 21. Bud Light is the first brand to test out this ad feature on Tinder.

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