January 30, 2024

Who Are the Intended Audience?

Who are the intended audience is a question that needs to be answered before you begin any writing. It is a critical step in determining what type of message, tone, and style will be used in a piece of writing. Determining an author's intended audience can help you understand their purpose in writing and make it easier to evaluate a source.

Knowing the intended audience will allow you to create a more targeted marketing campaign. For example, if you are a shoe vendor your target audience could be as broad as all men and women or as niche as elite runners. If you use a YouTube video to promote your shoes, your messaging would be much different – more creative and playful for the younger hip crowd and simple, more polite messaging for the older group.

Alternatively, you can take a look at existing customers to discover their characteristics and demographics. Using tools like Collato, a team-based collaboration tool, you can easily analyze the types of people who currently use your products and services and gain insight into their core values, lifestyle choices, habits, etc.

Another approach is to consider cold audiences, those who are not familiar with a product or service and have never purchased from it. Similarly to fans, they need to be marketed to with loyalty and upselling campaigns to convert them into consistent buyers.

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