February 23, 2024

When Would You Use Insights Finder and Find My Audience?

As a marketer, you know that understanding your audience is key to creating effective organic and paid marketing campaigns. Knowing their demographics, interests, and behaviors helps you build more targeted (and therefore effective) Facebook ad audiences.

The limited conversion breakdowns now available in Ads Manager due to Apple iOS 14 tracking restrictions prevent you from getting granular insights into your audience’s demographics, but Facebook’s free Insights Finder and Find My Audience tools can still help. In this article, we’ll share how you can use these tools to uncover trends, understand your audience, and find ways to reach them with new marketing strategies.

You can access Insights Finder and Find My audience from the People tab in Ads Manager. Insights Finder gives you aggregate data about the people connected to your page or who have interacted with your ads, while Find My Audience provides specific information about people in your own Saved Audiences.

Insights Finder and Find My audiences offer a number of filters that allow you to narrow down your audience. For example, you can filter audiences based on the device they are using (iOS, Android, etc.), the top hashtags they used to interact with your video content, and more.

You can also create a custom audience based on a specific filter. For example, you can create an audience of everyone who watched your video that used the hashtag #mascara. Then, you can use this audience to target your video ad campaign.

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