January 31, 2024

When is a Headline Followed by a Subheadline in an Advertisement?

A headline is the first element of an advertisement that customers notice. It conveys the main idea of your ad and should be eye-catching and interesting enough to keep users engaged. It can be presented as a promise, breaking news, a command, or even a question. A well-written headline also hints at what the user can expect to find in the body copy. Keep in mind character limits for ad platforms as you write your headline.

A subheadline supports and complements the headline by providing more information about the product being advertised. It is usually placed directly underneath the headline and can be up to a sentence long. Depending on the nature of your product, you can present the benefits it offers or highlight features that make it stand out from competition. A subheadline can also be used to address any objections your ideal reader may have.

Another common way to use a subheadline is to teach your audience something new. People love to learn new things, especially if it helps them solve a problem or achieve their goals. A "how to" headline will not only grab attention, but it will also establish you as an authority on the topic. In addition, it can compel readers to take action after they finish reading your ad or media release.

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