February 23, 2024

When Do Effective Writers Write the Introduction and Conclusion for Their Blog Posts?

The answer to this question varies depending on the type of blog post and audience. However, in general it is best to keep the introduction short and sweet, stimulate the reader's curiosity, and show them what they will gain from reading your article.

You can also try a surprise element in your blog post intro to attract the reader's attention. For example, a controversial statement or a pop culture reference. This will set you apart from the competition and create intrigue.

Another approach is to use a paired opposites pattern in your blog post intro, such as 'good/bad' or 'light/dark'. This taps into a basic human thought pattern and will create an open-ended cliffhanger that is both entertaining and enticing.

When it comes to the conclusion, it is important that your blog post leaves the reader feeling satisfied and like they've learned something new or changed their worldview in some way. You can do this by using a teaser to get the reader interested in your next blog post or a call-to-action (CTA) that will encourage continued engagement with your content and help move them down the sales funnel.

Once you've written your post, remember to proofread it. Nothing turns off readers more than grammatical and spelling errors. Investing the time in editing will ensure that your article is compelling and engaging, which will increase the likelihood of a return visit from your audience.

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