January 30, 2024

What's New in the World of Digital Advertising?

In the world of digital advertising, business owners have an abundance of tools and platforms at their disposal to serve hyper-specific ads. They also have access to a wealth of data, which allows them to track campaign performance in real-time and identify areas for improvement. This data can be used to drive more awareness, website traffic, leads, and sales for a small business.

Online digital advertising uses paid ads to promote your products or services and encourage customers to engage with your brand. It’s an important part of your business’ marketing mix because it can help you generate more traffic, leads, and sales — especially when combined with other channels like search engine optimization (SEO).

It’s easy to get started with online digital advertising: You can set up campaigns on platforms like Google Ads, Facebook, and YouTube, and start running ads within minutes. These ads can be anything from a photo or video to an ad that drives users to your website, social media page, or email list. You can even retarget users who have already interacted with your business, such as those who visit your website or like your Facebook business page.

Display ads are one of the most traditional forms of digital advertising. These are visual or audio advertisements that appear on websites that your audience visits. However, they tend to have a low click-through rate and can come off as intrusive or annoying to people. As a result, many users download ad blockers to avoid these ads altogether.

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