February 22, 2024

What Type of Custom Report Shows a Static Sortable Table With Rows of Data?

The question “What type of custom report shows a static sortable table with rows of data?” is one of the questions asked in the Google Analytics Individual Qualification Exam. This article discusses Flat Table, a custom report type that displays data in a flat and sortable table.

You can use the Flat Table report type to analyze your website traffic by displaying metrics like pageviews and bounce rates in a flat sortable table. You can also use it to track user behavior and compare metrics across different time periods. For example, you might want to display the number of new users who visited your site over a seven-day period and compare this with the average time spent on the site by those visitors.

When you create a Flat Table report, you can choose the columns you want to appear in the report and the order in which they should appear. You can also specify a recurrence frequency and the date(s) on which you want the report to run next. You can also add filters to narrow the results and exclude unwanted data from your report.

You can also designate a sort field in your Flat Table report to sort the data in the table in ascending or descending order. If you select a sort field, you can also choose whether to include the field in the header row ( |rowspan=n) and to sort columns that span multiple rows ( |columnspan=n). If you select both of these options, you must set the header row with the highest priority for sorting.

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