February 23, 2024

What to Put in a Subscription Box

When you start a subscription box, it’s important to think about what your customers want. Creating a niche makes it easier to curate products that fit your target audience, which can increase conversion and mitigate churn.

For example, if your subscription box is a beauty service, consider what types of products customers may need to replenish their makeup bags or enhance their skin care routines. You can also focus on a specific outcome, like relaxation. This is a great way to help your customers feel more at ease and alleviate their stress. Providing this sort of value can really elevate your brand and create a loyal customer base.

Once you’ve figured out what type of items to put in your subscription box, it’s time to order the supplies and prepare the boxes. Depending on how many subscribers you have, it might make sense to work with a fulfillment company to help get your orders out quickly and efficiently.

You can also use inserts to answer questions that your subscribers might have, encourage them to consume the products you’ve included, or share additional information about your product or business. For example, @luxelybeautybox and @rusticglittertx do a great job of including detailed product inserts with their boxes. This takes the guesswork out of how to use each item, eliminating subscriber frustration and ensuring they get the most value from your box. You can also include a sizing chart for clothes or other apparel in your boxes to help ensure the right fit.

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