February 23, 2024

What to Call Your Subscribers

If you’re in the business of getting people to sign up for your mailing list, you have a lot riding on that relationship. Your subscribers are a group of loyal people who have chosen to receive your content, and you have the power to keep them engaged or entice them to abandon ship. It all comes down to what you call your subscribers—and how well you treat them.

A great name shows you’re passionate about your subscribers and your content. It’s a signal that you care about them, and it will help set you apart from the competition. The best names are short, memorable, and evocative. They should describe the subscriber experience in a way that is different than how your competitors do.

Incentives are a great way to encourage people to sign up for your email list. Whether it’s an ebook, free download, or exclusive newsletter content, giving your subscribers something to get them started is a surefire way to boost engagement. Just make sure to deliver on the promise in your welcome email and avoid using guilt copy in the process—nobody likes that salesperson who only cares about making a sale, not building trust.

You’ll also want to make it clear how your subscribers can unsubscribe, and how easy it will be for them to do so. Many mailing list services will automatically place an unsubscribe link in the footer of your emails, but it’s important to make that button prominent on your website as well. When someone does decide to leave, be respectful of their choice, and let them know they’re welcome back any time.

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