February 23, 2024

What is the Recommended Next Step If You Noticed From the Search Terms Report?

If you are looking to take the next step, then you will want to make sure that your ad is triggered when people search for your product or service. This will help you drive more conversions at a lower cost. To do this, you will want to run a search terms report for your active campaign(s).

This is an important metric that tells you what search terms have been triggering your ads. This will help you determine which terms are performing well and which ones aren’t. You can find this report in the Ads menu. Once you click the search terms report, you will see a table with all of the keywords and search terms that have been triggering your ads. You can sort the data in this table by various metrics such as impressions, clicks, CTR%, and more. You can also download the data in a CSV file by clicking the download icon.

If you notice that a specific search term is driving a lot of clicks on your ads, then you may want to add this keyword as a new Ad Group or Campaign. You can even create a separate ad for this search term to ensure that your ad only shows up when someone searches for it. On the other hand, if you notice that a search term is not generating sales or bringing in many clicks, then it would be best to exclude this keyword from your campaigns. You can do this by adding the search term to your Negative Keyword List at the Ad Group or Campaign level.

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