February 23, 2024

What is the Purpose of a Popup Question?

A popup question is a feedback form that appears over the screen while a visitor is browsing a website, using an app or product. When deployed in a targeted way (based on actions, page lengths or exit points), popup surveys are extremely effective in collecting in-the-moment insights from your visitors and customers.

Unlike traditional online survey forms, popups grab the attention of your visitors and customers because they are visible right in front of them. This means that they are less invasive and have higher response rates. Moreover, they can be designed to match your brand or site to further boost their effectiveness.

You can use a popup question to ask specific questions to a target audience, for example:

Closed-ended popup questions (with one or two choices) are easier for your visitors to respond to because they don’t require a lot of thought. Open-ended questions on the other hand allow for deeper insights into their experiences and perceptions of your brand or product. To help encourage your visitors to take the time to respond to your open-ended questions, include a text box with more room for them to expand their responses. OptiMonk does this perfectly with their website popup survey, asking their visitors what they liked about their content and including a text box.

You can also use a website or product popup to ask broader questions like this one from Qualaroo, which asks about their customers’ overall satisfaction with the product and how it can be improved. By gathering this information, you can make necessary adjustments to your products and services that will attract new customers and build loyalty among existing ones.

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