February 23, 2024

What is the Purpose of a Pop-Up Question?

A pop-up question is an online form that asks users to share their feedback on a specific website. Often referred to as on-site surveys or website popup questions, they are the most effective way to capture insights without interrupting the user journey or causing an annoyance.

The purpose of a pop-up question is to get real-time customer feedback on your products, services, and the experience of using your website or app. By capturing feedback directly from customers and visitors, you can understand exactly what they want from your business, making it easier to improve the customer experience and drive more sales in the future.

To help ensure that responses are as meaningful as possible, try to keep your pop-up questions closed-ended with a clear choice of answers such as “yes” or “no” or thumbs up or thumbs down. You can also try to include a text box so that users can share their thoughts on the question, which will allow you to gain even more insights.

Another great way to use pop-up questions is to find out how people are getting to your website. This is usually done with an analytical tool like Google Analytics, A/B testing tools like Optimizely, heat maps or session recordings like FullStory and a website popup survey. Website popup surveys can be used to find out why people are leaving, how they assess your value proposition or whether your site design is helping or hindering conversions.

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