January 31, 2024

What is the First Decision to Be Made When Considering Merchandise Flow?

The first decision to be made is what should be carried in a merchandise category. This is determined by the store capacity, the margin goals and the needs of the consumer. It is also important to note how much duplication exists within the overall assortment.

Retailers must evaluate their business on a regular basis in order to continue success, improve results or turn around sub-par situations. The method in which this is accomplished can vary greatly from one retailer to another. However, a general approach involves determining the number of levels in the channel (e.g., two-level or multi-level) and discovering the buying specifications of each reseller. This includes figuring out from whom resellers prefer to buy and whether this should be direct from the manufacturer or through wholesalers.

This is Charm SEO

At Charm SEO, we empower businesses to reach their full online potential. Our team of experts specializes in creating tailored digital marketing strategies that drive traffic, enhance brand visibility, and boost conversions. Let us help you navigate the digital landscape with our innovative and results-driven solutions.