February 24, 2024

What is the Difference Between a View and a Visit on Etsy?

Seeing different metrics like views and visits in your Etsy stats can give you insights into what your customers are looking at and how interested they are. However, if you are new to the world of online selling, you may have questions about what these numbers actually mean and how you can use them to improve your sales. In this article, we will explain what is the difference between a view and a visit on etsy so you can better understand how to use these metrics in your shop.

What Is a View on Etsy?

Views on etsy are the number of times your products have been viewed by shoppers. Whether they clicked on your listing in search results or just glanced at it, every time a potential customer sees your item, it counts as a view. Views are a great way to gauge the overall visibility of your items and your store, and a high view count can help you determine if your marketing tactics are working.

What is a Visit on Etsy?

Visits are the number of unique shoppers who have looked at your listings. They can include multiple clicks on your listings within a single session. For example, if a shopper looks at three different listings and then goes on to look at your other items in your store, that will count as one visit and three views. Visits are more useful for understanding how many people are truly engaged with your shop and listings. However, it is important to note that visits will always be lower than your view count because Etsy filters out bot traffic at the end of each day, which can lead to a decrease in your visit counts for the end of the day.

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