January 30, 2024

What is the Best Question to Ask When You Are Trying to Define Your Audience?

Clearly defining your audience is one of the most important elements of business success. It ensures that your message is directed at the people who actually want to listen and respond, and it prevents you from spending resources on marketing endeavors that don’t work. But what is the best question to ask when you are trying to define your audience?

Basic demographics (age, gender, ethnicity, income level, etc.) are always a great place to start when determining your audience’s profile. But you can take this a step further by asking questions that focus on their lifestyle and interests. For example, you may want to know what type of activities they participate in during their free time or if they have any hobbies. This helps to identify the types of products and services they might be interested in and can serve as the basis for future marketing campaigns.

Identifying the type of salary your target audience earns can also be helpful in terms of planning for future pricing strategies. You don’t want to charge too little and risk missing out on a large percentage of potential customers, but you also don’t want to overcharge and turn them off altogether.

Dichotomous questions present respondents with a choice between two opposite options, and they are great for getting an overall snapshot of customer opinion. However, a more detailed overview can be obtained by using ranking questions, which rank opinions on a scale from one extreme to the other.

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