January 29, 2024

What is T Co in Google Analytics?

You might see a lot of traffic in your google analytics referral source report that is being attributed to “t co”. This is because twitter uses a link shortener service called t.co that tries to help people share more links without going over the character limit. However, sometimes Google Analytics gets it wrong and classifies this as social media or a direct visit instead of a real referral.

This is a problem because it means that you’re not getting accurate engagement data from your social media activity. This article from Edit gives you a step-by-step guide to solving this issue using the filters feature in google analytics. It’s well worth a read! It should solve your t.co mystery and get you the social media traffic that you’re missing out on.

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