January 30, 2024

What is Shadow Banned on TikTok?

If you’re a TikTok influencer, you may have heard of the term ‘shadow banned’. It’s a secret ban when your account is muted without any notification or alert. It can occur when you violate one of TikTok’s community guidelines. Violations can include nudity, drug or substance abuse, hate speech, copyrighted music or videos, and fake news.

Shadowbanning is different from a formal ban in that it’s determined by algorithm and not a human. So, it’s hard to tell why it happens in the first place unless you’re clearly violating the rules and can demonstrate that to TikTok.

Unfortunately, it’s easy to mistakenly trigger a shadowban if you’re not careful. The best way to avoid this is to read TikTok’s guidelines carefully and ensure that your content is in line with these. It’s also important to avoid using prohibited hashtags and to stay away from spammy activity like liking or commenting on other videos.

The most common sign that you’re shadowbanned is a sudden drop in new followers, engagement, and views on your videos. You may also notice that your videos no longer appear on the FYP page or in related searches. If you have a TikTok pro account, you can access analytics and check this data. You can also try searching your videos and profile with a friend’s account to see if they find your content. There are also third-party tools that claim to help you find out if you’re shadowbanned.

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