January 30, 2024

What is My SSI Score on LinkedIn?

SSI, or Social Selling Index, is LinkedIn’s tool that determines your effectiveness on the platform. It looks at four key elements: professional brand, finding the right people, engaging with industry insights and building relationships.

LinkedIn recommends a score of 75 or higher to position you as a Thought Leader in your field. This doesn’t mean you have to be a salesperson in order to achieve this; you can lift your profile and make a real difference even if you don’t sell anything. It is, however, important to understand how your SSI scores so you can measure your performance and find areas that you can improve.

The four elements of your SSI are based on the following:

While there isn’t a defined scale for what constitutes a good or bad SSI, LinkedIn suggests that a score above 70 is a high mark. This places you in the top 20% of all LinkedIn users for that job title and industry.

You can also see your SSI rank on your LinkedIn profile, which compares you to other professionals in your network of first-degree connections. Having a high SSI score helps you to stand out from the competition and show recruiters that you have a strong presence on LinkedIn and a wide reach.

If you haven’t already, we suggest you start tracking your SSI. LinkedIn updates it daily, and will give you an indicator of how your ranking is doing from week to week.

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