January 29, 2024

What Is a Product Landing Page?

A product landing page is a web page that’s designed to promote or sell a digital or physical product. It’s commonly paired with social media ads, email newsletters and organic search results to generate leads or sales.

The best product landing pages are outcome-focused and highlight the key benefits and features of the product to build trust. Then, they make it easy for visitors to take the next step—whether that’s booking a demo or downloading a white paper.

For example, Dyson Corrale—a cordless hair straightener—takes a no-holds-barred approach to its landing page with high-quality images and an annotated breakdown of the product’s unique selling points. They also showcase the different bundle options that are available to suit various budgets.

Similarly, Ugmonk uses a landing page to market its unique desk organizer product that solves one of the biggest workplace pet peeves—an unorganized desk. The page demonstrates the different ways it can be assembled to fit one’s needs, while using gifs and witty copy to add a personal touch.

The main objective of any landing page is to convert visitors into customers. And a good way to do that is by providing multiple calls to action (CTAs) throughout the page, from one that allows them to enquire about pricing to another that directs them straight to the checkout process. With a tool like Elegant Strand, you can create a personalized experience for your leads and boost conversions by offering them the right option to get started.

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