February 23, 2024

What is a Primary Audience?

A primary audience is the group of people you have in mind when deciding to communicate something. It may also be known as the target audience or readership. A secondary audience are those who could reasonably come into contact with the communication in some way, such as someone who receives a memo sent to a customer (primary audience) that is copied or cc’d to their boss (secondary audience).

It is important to balance your primary and secondary audiences when communicating. It can be challenging to communicate information that is valuable for both, so ensuring you choose appropriate language and manage the scope of your primary audience is crucial.

For example, if you are creating an advertisement for a product targeted to kids, it is likely that adults will be a secondary audience for the ad. This is because the product may be purchased for a child, such as a birthday gift. It is important to understand the identity of your primary and secondary audiences to help determine what marketing strategies you should employ for the products you are trying to sell.

Demographic factors, such as gender, age and education level can help you define your primary audience. This allows you to tailor your messaging and develop a better understanding of how your product will perform over time. To learn more about determining your primary and secondary audiences, contact us at Fabrik today!

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