February 22, 2024

What is a Good Click Through Rate on LinkedIn?

Hi everyone, it's Sam Frost here again with another digital marketing video. Today we're going to be looking at what is a good click through rate on linkedin.

LinkedIn ads can be a great way to reach new customers and generate sales, but the performance of your campaign will depend on a number of factors including your advertising goals, target audience and the CPC you're willing to pay. Using the right techniques can help you maximize your LinkedIn ad CTR, leading to more conversions at lower costs.

The global average for CTR on LinkedIn ads sits around 0.44% to 0.65%, but that varies a lot by region and by ad type. For example, LinkedIn's cheapest ad format, text ads, have an average CTR of 0.025 percent (that's two and a half clicks for every 10,000 impressions).

By contrast, sponsored content ads, which show up in people's news feeds, have an average CTR of about 0.39%. That's about a third of a percent, and any higher than that is considered pretty good.

It's also worth noting that the cost per click (CPC) on LinkedIn can vary a lot, depending on your industry and how competitive it is. You'll want to keep an eye on this metric and optimize your campaign as necessary to ensure you're spending your budget wisely. With regular monitoring and optimization, you should be able to get your LinkedIn ad CTR up to a level that's both good for your business and profitable.

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