February 24, 2024

What is a Good Click-Through Rate on LinkedIn?

The LinkedIn platform is a unique marketing tool for B2B companies. Its platform is constantly evolving, and it is important for marketers to stay on top of the latest trends and keep up with LinkedIn ad benchmarks in order to ensure that their campaigns are performing well.

One of the most important metrics to look at is your CTR (click-through rate), which measures how many clicks your ads receive compared to the number of impressions they make. The average LinkedIn ads CTR is around 0.5%, but if you can achieve a higher than that, you will be doing great!

Another thing to consider is your conversion rates, which measure how many people take action after viewing your ad. The ideal conversion rate will depend on your industry and what you are trying to accomplish, but a good goal to aim for is between 2% and 5%.

The best way to improve your LinkedIn ad CTR is to focus on quality content that is relevant to your audience and is eye-catching. Using images is always a good idea, and videos are especially effective since they tend to stand out in the newsfeed.

It is also a good idea to diversify the types of posts that you share on your page, so as to reach more people with your content. This can include things like a mix of native documents, multi-image posts, text posts, video posts, and link shares. By doing so, you will be showing the algorithm that your content is valuable and that it is worth recommending to others.

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