February 23, 2024

What Is A Good Audience Size For Facebook Ads For eCommerce Retailers?

The right audience size is key to any ad campaign. It is the factor that makes or breaks the return on investment of the campaign. For eCommerce retailers, the ideal facebook ad size will depend on what they are selling. But, it is important to avoid going too broad or too narrow. Going too broad will cause ad fatigue and going too narrow can result in ads that are not optimized for their business.

A good audience size is one that is realistic to your Facebook ads budget. This will allow you to reach the right people with your ad without breaking the bank. The best way to determine what is a good audience size for your facebook ads is to look at your current data and research to see how many people you are reaching with your current campaign. You can also use Facebook’s Audience Insight tool to help you determine how big your potential reach could be.

Ideally, you want to move into a lookalike audience as soon as possible so that Facebook can optimize your ad and get the most out of it. Facebook will take your existing custom audience and find people who have similar characteristics to those who reacted to the ad. Then, it will match those people to a lookalike audience that matches your business.

Natasha Rei of Explainerd suggests a starting point of around 1 million people for your audience size. But, as Malawaliya explains, it will all depend on your business and what you are trying to achieve.

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