January 30, 2024

What is a Funnel Page?

While optimizing for major conversions like sales and form submissions is a great goal to have, it’s important not to neglect the smaller steps users take before those conversions happen. These smaller actions, like watching videos or reading blogs, might not seem as important compared to sales and form submissions, but they can have a significant impact on whether users move on to the next steps in your funnel.

For example, take a look at this video from Thinx, who uses their “how they work” landing page to answer the questions that most of their site visitors likely have early on in their journey as potential customers. This helps them capture high-quality leads and improve customer satisfaction by addressing the questions that often come up before they are sold to.

Another great use for this type of page is to offer a free resource in exchange for an email address, such as a checklist or report. These types of pages help you capture more email addresses in your funnel and can serve as a strong lead magnet for the mid-funnel content that follows, such as product information, demos or pricing pages.

You can add funnel goals to your Google Analytics account by clicking on “conversions” and then selecting “funnel visualization.” While it’s optional, adding them will allow you to track the number of conversions each page generates, so I would recommend doing so, especially if you have a lot of small steps that you want to optimize for.

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