January 29, 2024

What is a Forward Tap on Facebook?

What is a forward tap on facebook

Facebook offers two options for sharing content — News Feed and Stories. While News Feed is like your wall/timeline and shows updates in a scrollable format, Stories gives you an option to add photos or videos in a slideshow-like display. You can view insights for both News Feed and Stories from the Page Dashboard. The analytics include unique story opens (the number of people who opened your story), forward swipes (taps to skip to the next story), back swipes (taps to see the previous story again) and exit story taps (the number of people who left your story). These are all important metrics to consider when creating your Facebook stories.

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