February 23, 2024

What Information System Does Netflix Use?

Despite intense competition from rival streaming services such as HBO Max, Hulu, and Amazon Prime, Netflix remains a dominant force in the industry. Its popularity stems from its impressive library of video content, high-quality streaming experience, and customizable user experience. But behind the scenes, the company relies on a sophisticated technology stack that handles extensive databases, powers personalization, and optimizes content streaming.

To achieve these feats, Netflix utilizes an array of real-time analytics tools, including Druid and Apache Pinot, that enable it to gain swift insights into customer behavior and make data-driven decisions. These insights allow Netflix to improve content recommendations and enhance the overall customer experience.

As a large organization, Netflix needs to process and store vast amounts of data every day. Moreover, the organization is constantly launching new features and content to meet the needs of its users. Therefore, it requires a robust and scalable database system to store the data and manage its operations. In this article, we will explore the core technologies and frameworks that power Netflix’s digital empire.

The information systems that Netflix uses capture data based on users’ watching and rating history to recommend shows and movies they may like. This feature not only improves user experience but also saves Netflix on external advertising costs.

Like most organizations, Netflix has various management information systems to help them run their business effectively. They use these systems to make informed and timely decisions about the company’s growth and direction. These systems are proprietary software, so the company cannot share exact details of how they function with the outside world.

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