January 29, 2024

What Goals Are Available in Google Analytics?

Having clear goals and accurate data on campaigns is crucial to a marketers success. Using goals in google analytics is one way to measure your success online. Whether you are looking for contact form submissions, phone calls or sales you can track these goals in google analytics to measure your conversions. Google analytics has many types of goals available to you and it is important to determine what your business goals are before tracking them in analytics. There are several different types of goals you can set up in google analytics such as destination, duration, pages per session and event goals.

A destination goal tracks when a user visits a specific page on your site such as your services or sign up page. The destination goal is an engagement-based goal and helps to evaluate website content, user experience and help with making data-driven decisions about content marketing and other website optimizations.

A duration goal is triggered when a user spends a certain amount of time on your site. This is another engagement-based goal and helps to understand user behavior patterns and help with making data-driven decisions about website content, user experience and helping to optimize your web design for performance.

A pages/screens per session goal is triggered when a user views a specific number of pages or screens within a single session. This is also an engagement-based goal and helps to evaluate web content, user experience and help with making data-driven decision about your content marketing and other website optimizations.

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