January 30, 2024

What Domain Extensions Tend to Represent Trustworthy Links to Target?

Domain extensions—the endings of web addresses—play a huge role in search and how people find your business online. In addition to your business name and what type of content you have on your website, a domain extension can make or break your SEO efforts. Depending on your industry and audience, there are many different TLDs to choose from, including.com,.net,.org, and ccTLDs (country code top-level domains) such as.co,.uk, and.us.

What domain extensions tend to represent trustworthy links to target?

While there are newer domain extensions that can convey more of your brand to your visitors, it’s important to consider what type of reputation you want your website to have before choosing an extension. Many older domain extensions have a built-in trust factor and are familiar to web users. For example, if your company is focused on technology and innovation, then a.io or.icu domain might be appropriate, as these extensions convey an idea of input/output to your customers.

Other domain extensions can also help build your credibility, such as.edu,.gov, and.org. These TLDs are reserved for educational institutions, government entities, and not-for-profit organizations and have a high level of trust associated with them. As a result, visitors are more likely to click on these domains than a less credible one like a.net or a.mil. In fact, a recent study found that a website with an.edu extension outperformed sites with other TLDs when it came to SEO, despite having lower traffic.

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