January 31, 2024

What Does Your First @ Mean on TikTok?

If you're a longtime TikTok user, then you know that the platform has a tendency to remember your interactions. This means that, when you go to type in a handle, the platform will remember to show you content from those accounts first. You'll also notice that some accounts pop up more frequently than others when you use the @ symbol. The account that gets popped up first is typically the one you engage with the most. This is why it's so important to interact with other accounts, comment on their videos, and even create your own content from time to time.

TikTok is a unique platform that's all about discovery. The platform's algorithm will serve users an unlimited number of posts that it thinks are the best fit for their interests, or should be based on the actions they took. This is why you'll often see videos tagged with #first showing up on your FYP, or at least in the top spot.

It's a common belief that the first video a creator posts on TikTok will get an automatic boost from the algorithm and be more important than a subsequent video, but this isn't true. The performance of a video has everything to do with engagement metrics, like watch time completion and rewatches, as well as sharing and comments.

While TikTok has a very young audience, it's quickly grown into one of the most popular platforms around. It's still a very new medium, however, so it may take some trial and error to determine what works best for your brand.

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