January 30, 2024

What Does it Take to Be a Marketer?

As an undergraduate, you can pursue a major in marketing or an MBA with a concentration in marketing. You can also pursue a professional certification in marketing through an organization like the American Marketing Association or the National Association of Sales Professionals. During your studies, you can join a student club or fraternity like Pi Sigma Epsilon to help you connect with other marketers on and off campus.

Great marketers are innate strategists, but they also love to dive into the trenches and execute. They are not afraid to try new things and are incredibly observant of market behaviors. They ask a lot of "why's" to understand what's working and what isn't.

A deep understanding of product and customer needs drives successful marketers. They are also creative problem solvers and continually search for ways to grab consumers' attention and entice them to purchase products or services.

This job requires a good grasp of all aspects of the business, from the bird's eye view to the microscopic details. This is especially true in the digital realm, where changes can happen fast. It is important for a marketer to be able to shift gears quickly and adapt their approach or strategy as needed.

Marketers have a passion for numbers and are always looking for measurable returns on their promotional efforts. They often have to analyze retweets, click-through rates, video views and other data to determine if their campaign is working. This is why it's important for them to keep their curiosity quotient high and be lifelong learners.

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