January 30, 2024

What Does Assigning a Value to a Google Analytics Goal Mean?

When you assign a value to a google analytics goal it is considered a conversion. It is important to have goals set up and configured, but even more important to assign values to those goals. In order to determine your conversions you can look at the Assisted Conversions report. This report is a great way to find out how many of your website visitors are taking the next step after clicking on one of your goals. This is because you will see the number of total conversions along with the amount of value each of those converted users has added to your site.

To assign a value to your goals go to the Goals menu in the left column of your analytics dashboard. Here you will see a list of all your goals. Click on the goal you want to assign a value to. In the dialog box that pops up, type in the monetary value you want to assign to the goal.

If you’re unsure of what your goals are worth, start with guesstimating and work your way up to more accurate numbers as you get better at it. For example, if you have a goal triggered when people sign up for your newsletter and another triggered when they download your eBooks you might give each of those a symbolic value of $10. But if you have a third goal triggered when people fill out your contact form for a free consultation you might give that a value of $1.

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