January 31, 2024

What Data Are Google Analytics Goals Unable to Track?

Google Analytics offers a variety of ways to track user interactions and conversions. However, there is one data point that Analytics is unable to track. It is a crucial metric called Customer lifetime value.

Google analytics has several goal types to choose from including destination, duration, pages/visit and events. Each goal type has its own set of metrics that can be tracked. For example, a destination goal tracks specific pages on your website or app. This is a great way to monitor specific content that you are interested in tracking.

Duration goals track how long users are on your site. This is useful if you are interested in tracking how much time people spend reading your articles or browsing your products. Lastly, engagement goals track interactions that indicate a potential customer might convert in the future. These can include product comparisons, lists that are built or shared and videos watched.

There are many reasons why your Google Analytics goals may not be working properly. Some of these issues can be easily fixed and others require a more extensive solution.

Oftentimes, the issue is caused by JavaScript not being properly installed on your site or app. If this is the case, you will need to use alternative tracking methods like server-side tagging or tools that support non-JavaScript goals. Another common issue is goals not being properly configured. This can be because they are not matching the correct tracking code or they are being measured inaccurately.

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