January 30, 2024

What Can a User Input in a Display Campaign?

When it comes to Google AdWords, you probably associate it with paid search – bidding on keywords for ads to show up in search results. However, AdWords offers a lot more capabilities for reaching people outside of search and one of these is display advertising.

Whether your primary goal is building brand awareness, increasing sales, or generating leads, a well-optimized display campaign is essential for success. And, like any marketing channel, you need to know what works and what doesn’t when it comes to your display ad creatives. That’s why we’ve put together four tips and improvement advice to help you get your creatives right, so that you can attract the perfect audience and drive more clicks.

A big problem with many display campaigns is banner blindness. It happens when users ignore or skip over ads because they don’t think they’re relevant or interesting. And, if you’re not careful, this can lead to a lack of engagement and wasted budget.

To avoid this, ensure that you’re targeting your audience correctly by using contextual and placement targeting. This can prevent your ads from showing on websites that don’t match your targeting criteria and increase your chances of getting a good return on investment.

In addition to this, use smart bidding strategies to optimize your bids depending on your objectives. For example, if you want to focus on conversions, consider a goal-focused bidding strategy such as Maximize Clicks or Target CPA.

This is Charm SEO

At Charm SEO, we empower businesses to reach their full online potential. Our team of experts specializes in creating tailored digital marketing strategies that drive traffic, enhance brand visibility, and boost conversions. Let us help you navigate the digital landscape with our innovative and results-driven solutions.