February 23, 2024

What Are YouTube Analytics Metrics?

YouTube has many different ways to get viewers to their content, which can make its analytics metrics a bit confusing. Understanding what each metric means is important to make the most of your video promotion efforts. This article will explore a few of the more obscure channels and traffic sources, like Browse Features and Channel Pages, so that you can understand how viewers are discovering your videos.

Views from the homepage of a YouTube Channel, Playlist Page, and Watch Later Page are called channel views. These are the most valuable sources of engagement for your channel, so it's a good idea to invest time in improving this metric.

Streams are the number of times your videos are played on YouTube, not counting ads or other features that might interrupt your video. This metric can be a great indicator of whether or not you have a growing audience, as it shows how your video is being shared and consumed on the platform.

Cards are links and videos that appear on your YouTube video, directing viewers to other content curated by you or YouTube. These can include your other videos, playlists, websites, and more! They're a great way to keep your viewers engaged and encourage them to return to your channel after they've watched one of your videos.

Channel pages are the page on your YouTube channel that displays all of the playlists you've created. Any clicks on your playlists from this page will result in this traffic source. Keeping your playlists short, with relevant titles and descriptions is a solid strategy for increasing this traffic source.

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