February 22, 2024

What Are Your Readers Sharing?

When it comes to determining the best way to reach a large audience, a key question is what are your readers sharing? Whether the audience is a roaring political rally, a studio crowd, or an online group of book lovers, you have to marry what you love to write with people who want to read it. This isn’t easy; it takes a lot of reading, interaction with readers at events and online, and research on trends. It also takes some flexibility, as long as your writing stays true to your principles and is based on solid research and information.

Readers share content that helps them make sense of the world around them, inspires them or amuses them, solves their problems or makes them feel happy. It’s important to create content that has value, but more than that, it’s also important to give your readers the option to amplify your work with social media.

It’s important to make it easy for your readers to share your articles, and that’s why it’s good practice to include social media buttons on all of your posts. You should also offer the ability to share an article as a whole or just its photos.

It’s also a good idea to find out as much as you can about your readers, especially what they know about the topic you are writing about. For example, do they have any existing positions or beliefs on the subject? Do they have any particular expectations of the type of piece you are writing (for instance, do they expect links and headings, or other online writing conventions)?

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