February 23, 2024

What Are Two Ways That Performance Planner Can Help Reveal?

What Are Two Ways That Performance Planner Can Help Reveal?

Essentially, it allows advertisers to visualize how their Google ads campaigns can perform in terms of clicks or conversions. It also forecasts potential outcomes based on budget allocations and can identify growth opportunities by suggesting optimal spends for achieving campaign goals.

For example, let’s say that a company offers WordPress web development services. In order to expand its business, it may need to increase its advertising budget. However, before increasing the budget it is crucial to understand whether doing so will actually result in more revenue for the company in the long run. This is where the performance planner comes in. The performance planner can provide insights into the average cost of modifying your campaign in order to help you determine whether the increased expenditure will be worth it for your business.

To generate results, the performance planner uses billions of search auctions to analyze different variables. These include the size of an opportunity, competition, seasonality, landing page quality and more. The tool then simulates these ad auctions and applies machine learning in order to predict how changing your campaign settings will impact the opportunity.

The performance planner is available in the Google Ads UI, and can be used for both Search and Display ads. However, it is important to note that the planner won’t be able to predict how your campaigns will perform if they are running on shared or automated bid strategies, are not using negative keywords and are not bidding for specific devices.

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