February 23, 2024

What Are the Rules When Sharing Content?

When sharing content, it's important to know what the rules are. The rules are constantly changing and there's no way for us to keep up with everything, but by understanding the basics you can make more informed decisions about when and how to share content.

Generally speaking, people share content because they think it's useful to others and fulfils an emotional need, such as wanting to uplift their friends. This kind of content can be anything from a quote that inspires them to an inspiring story about someone else. It's also often the case that this type of content is a form of social proof as it provides reassurance that they are not alone in their feelings or experiences.

In some cases, people share content because it's newsworthy or because they are passionate about a particular subject. This is a great opportunity for marketers to tap into this and create or promote content around an event, celebrity news, political situation or social issue. A well-known example is John Chow who offers extra guides to those that share his posts on a regular basis.

People also frequently share content because it reminds them of their relationship with a brand or individual, such as a photo from an event or a personalised message from the brand. This can be an excellent opportunity for businesses to build trust with their customers and encourage them to keep coming back. It's also a great way to get the word out about a new product or service and can drive a lot of organic traffic if done correctly.

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