January 31, 2024

What Are New Takes on Pinterest?

Pinterest has been rolling out new features in recent weeks. One is called Takes, which enables consumers to share video content that responds directly to a brand’s Idea Pins. It’s similar to Instagram’s Reels or TikTok’s replies. It’s a great way to build community and encourage user generated content around your products or services.

The other major change is a redesign of the home feed, which now allows you to filter your feed by topic, and also shows personalized recommendations based on your interests. Both of these changes will make it easier for users to find content they want to see.

In addition to these new features, the platform is introducing a new monetization strategy. They are testing out ads in the search results for certain categories, such as DIY projects and recipes. This is a big opportunity for brands to get more exposure in the feed, and hopefully, drive conversions.

Pinterest is a visual discovery platform, so it’s important to keep this in mind when creating content for the platform. It’s also important to be strategic about timing, as this can have a significant impact on how your content performs. For example, many people will start searching for Halloween-related content as soon as October arrives. And, picnic inspirations and summer DIYs will see a surge in activity as the seasons change. This is a great way to target your content to the right audience at the perfect time.

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