January 31, 2024

Website Performance - What is the Website Performance Roadmap?

Website performance is more than just making things faster -- it's about strengthening your site for a better user experience and creating a site that visitors trust. Having the right metrics in place allows your team to focus their efforts on the most important items to deliver a great experience to your users, and help your business achieve its goals.

GTmetrix is one of several Lighthouse-powered tools that can provide in-depth speed analyses, including a content waterfall and video recordings of its tests. Its reports also include suggestions for optimization, and its performance dashboard lets you see how your site performs over time, with a comparison of your site's current and historical speed.

Another key metric is page load time (TTFB), the amount of time it takes for the contents of your webpage to begin displaying after a web server has sent a response to the browser. The higher the TTFB, the more time it takes for your web pages to display to visitors, potentially leading them to lose interest in your site and turn away.

Having an optimized site is crucial, as users are impatient when websites take too long to load. In addition, a slow website can negatively impact conversion rates, which in turn affects the profitability of your company. Fortunately, there are many ways to reduce your website's loading speed without sacrificing the look and feel of your site. For example, reducing the number of scripts and images on your pages can greatly improve load times.

This is Charm SEO

At Charm SEO, we empower businesses to reach their full online potential. Our team of experts specializes in creating tailored digital marketing strategies that drive traffic, enhance brand visibility, and boost conversions. Let us help you navigate the digital landscape with our innovative and results-driven solutions.